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SEO
Search engine optimisation (SEO) is the process of improving the volume or quality of traffic to a website from search engines via "natural" ("organic" or "algorithmic") search results. Typically, the earlier a site appears in the search results list, the more visitors it will receive from the search engine.

Search engine optimisation improves the volume or quality of traffic to your website via “natural” search engine results.
SEO is the process of improving the volume or quality of traffic to a website via "natural" search results.

As an Internet marketing strategy, SEO considers how search engines work and what people search for. Optimising a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines.


The holy grail of SEO

The objective of any SEO undertaking is to have your website ranked in the top 10 search results for specific search terms that your potential customers would use to find your products and services on the Internet (called 'keywords'). The idea is to have your website information displayed on the very first page of search results to your potential customers and as close to the top position as possible.


 

 

 

 

 

 

 

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