Google Adverts, PPC (pay per click) or "sponsored links" at the top and right hand side of Google search results are effectively 'paid for' advertising by organisations whose products or services are associated with specific key words or search terms.

Confused? Well, it can get quite complicated which is why talking with a company that knows and understands Search Engine Marketing systems is important. Google Adwords and Yahoo! pay per click systems can represent a very cost effective way for an organisation to penetrate -very specifically- its target market.